Captivate with Color

A Look at How to Use Pratt & Lambert’s 2017 Color Trend Forecast to Transform Your Next Interior and Exterior Projects

To attract. To mesmerize. To influence. And to do so with hard-to-resist appeal. This is the power of Captivate, Pratt & Lambert’s 2017 Color Trend Forecast. Each of the forecast’s four trends tells an unforgettable story about what we’ve been watching, and what the most up-to-date trends tell us is where we are headed. The forecast offers every kind of opportunity: from the dark and elemental beginnings of uncertainty to our intricately iridescent future, from the overgrown primordial forests to our open and organic tomorrows.

Here, we take a closer look at how you can use Captivate to add new color and make your design dreams come true in 2017.


Berry Bliss 1-18

Beetroot 1-19

The Enigma color trend tells us that we most often experience romantic moments after the sun goes down. Romance means setting a mood, and Enigma is inspired by the colors, materials, and objects that create just the right mood. Berry Bliss 1-18 is reminiscent of a glass of deep-red wine, while Beetroot 1-19 mimics the colors of twilight.


When it comes to applying these dark and mysterious tones, Pratt & Lambert® Paints color marketing and designer manager Carolyn Ames Noble, ASID, suggested peeking beneath the surface.

“Textural and visual depth is key,” she said. “Here, color, surface, and patterns merge together through layered styling, sculpted dimensional fabrics, ghosted prints, and encapsulated textures.”

These textural features include precious metals and metallic finishes, so don’t be afraid of pieces that highlight titanium, copper, or bronze. The use of these sumptuous materials introduces what Noble called a “gleaming quality” to your interiors. Specifically, Noble highlighted the use of pewter and velvet.

“The smooth quality of pewter is accentuated through polishing,” she said, “while solid-colored velvet absorbs light and softens the designs. These are key in bringing this contemporary luxury look to interiors.”

Leafy Bower 23-18

Stone’s Throw 28-18

When you apply Enigma to exteriors, dark and rich tones, such as Stone’s Throw 28-18 and Leafy Bower 23-18, Pratt & Lambert’s Color of the Year, help marry a home with the natural elements surrounding it, creating a place of true solace.


At the heart of Purpose are the physical manifestations of a peaceful, more contemplative existence. The unexpected textures of artisanal fabrics. The glow of healthy bare skin. The matte surface of handmade ceramics. These colors and objects aren’t just reflecting the trend—they are an entirely new way of seeing the world.

“As wellness becomes an essential element of everyday lifestyles, the materials and aesthetics typically associated with wellness spaces are influencing domestic interiors and products,” Noble said.


The blush of Alamar 4-27 and the delicate white of Full Moon 29-31 suggest the tones and texture of glazed terra-cotta ceramics, as well as décor pieces made of recycled paper. Pinecone Tan 7-22 and Gossamer 32-26 bring to mind the colors of raw or gently treated wood and plywood. This unobtrusive, natural palette makes us think of lifestyles centered on wellness and responsibility, from the yoga devotees who carry their practice into their everyday lives, to the contractor known for building tiny houses with small carbon footprints, to the designer who creates furniture from recycled fabrics and wood.

Alamar 4-27

Full Moon 29-31

Pinecone Tan 7-22

Gossamer 32-26

Life lived with Purpose might also mean discovering the beauty of simplicity. This need to embrace simplicity can be fulfilled by using Purpose as a guide for designing interior spaces. Noble noted, ”As space becomes a premium, the need for flexible, adaptable interiors is paramount. We look for simple, beautiful, multifunctional design.”

In this new era, the once-popular open floor plan for home building gives way to atomized spaces dominated by nooks and crannies that are made possible by movable partitions. And as more and more people work from home, home life must be made compatible with work life. Multifunctional surfaces, such as wood and concrete, as well as collapsible structures with industrial touches, are necessary ingredients to designing with Purpose.

Purpose has no problem making the transition to the out-of-doors, translating to soft and tonal exterior colors, all of which create the appearance of ease and weightlessness.


We live in a connected age. News is communicated across the globe in a flash. Online communities offer a feeling of belonging to those who once felt isolated. This newly discovered connectivity is the motivation for Convergence.

Technology also connects us to the places we live. Our homes and offices are now more instinctive, more streamlined, more sensitive to our needs. In many ways, our physical bodies have converged with our physical spaces. These spaces are perfect for smooth and refined forms that work well with intimate and luxurious materials.


With Convergence, Noble said, “technological appliances interact with the look and feel of the new smart home. Rather than attempting to disappear completely, new tech products take their design cues from furniture so that they feel functional rather than futuristic.”

This more exclusive version of technology also inspires the colors of Convergence, from the warm gold of Raffia Tan 10-25 to the soft-pink glow of Cambria 5-9. Objects featuring rose gold and tinted glass will add a sleek yet sumptuous look to interiors. Forms are refined and smooth, with round edges and sharp angles working in tandem to enhance the sculptural effect of designs. Matte and high-shine textures interact in combinations, such as velvet and wood, brass and suede, metal and fabric. Colors favor a refined, warm, and neutral palette invigorated by pops of brighter hues.

Raffia Tan 10-25

Cambria 5-9

Chelsea Prize 4-14

Good Earth 4-23

Convergence leans on reds, from Chelsea Prize 4-14 to Good Earth 4-23, to bring surprising colors to exteriors.


The further we find ourselves from nature, the louder it cries for a reunion. This cry is what inspires Intrinsic. We respond by seeking materials and textures from the wilderness. Kitchen containers made from birch bark. Bathtubs crafted from Jesmonite, a man-made composite that resembles granite stone. Rugs and mats produced from wood shavings.

Purple Favor 1-17

Orange Spice 8-16

The slow-food phenomenon has birthed the idea of slow living. Textiles are dyed with local fruits and vegetables, resulting in colors such as Purple Favor 1-17 and Orange Spice 8-16. Denim is woven from local cotton. Slow living also means slow traveling. We travel to nearby and far-flung locales, not to visit specific places but to wander about. We return to our homes and decorate with what we’ve brought back—tree bark, fruit rinds, local wools.


“Texture, touch, and tactility are at the heart of the Intrinsic lifestyle,” Noble said. “Learning to trust what the fingers tell us becomes as important as, if not more so than, trusting what a product’s packaging or branding says.”

Intrinsic also showcases the way science can help infuse objects with what we’ve seen in the wilderness. Heat-sensitive glazes transform ceramics into glowing sunsets. Technological methods preserve the deep shades of algae in yarn. Science and the natural world also come together in the utilization of biocomposites, such as those made of eelgrass, mushroom, and organic waste, as well as in the use of bioplastics. All of these sustainable yet futuristic materials can fashion an immersive experience in a room that is much like the immersive experience of a walk in the woods.

This newfound influence of science on interiors can also be seen in the bright shades of Solarette 14-10 and Lambert’s Blue 25-13. The colors of Intrinsic will define the next generation of influencers as they become more and more interested in science. They will grow up in a world where technology coexists with nature, a world where the wilderness is not a place to go to occasionally but a combination of colors and materials that will permeate their lives. This new world is the source of Intrinsic’s influence on exteriors, which favors colors drawn from local regions and climates. In general, browns, such as Oxford Deep 11-17, are perfect for grounding exterior colors.

Solarette 14-10

Oxford Deep 11-17

Lambert’s Blue 25-13

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