The Georgian Hotel: Art Deco Splendor on Ocean Avenue

Celebrated Landmark Inspires a Color Palette Reminiscent of the Glitz and Glamour of Santa Monica’s Past

Few neighborhoods can rival the charm and mystique of Santa Monica. From its views of the sparkling waters of the Pacific Ocean beyond the vibrant Santa Monica Pier to the bustling shops and fine eateries of the Third Street Promenade, the entire length and breadth of this beachfront haven is bursting with a culture and style all its own.

Given the Georgian Hotel’s long and star-studded history, it should come as no surprise that we’re far from the first to find this beacon of bygone splendor so enchanting.

Looking out on Ocean Avenue, and nestled between Broadway and Santa Monica Boulevard, the alluring facade of the Georgian Hotel stands proud, overlooking the gently swaying palm trees along the shoreline. The Georgian is resplendent in deep turquoise with a generous amount of art deco flair, and in spite of residing in a vibrant neighborhood, it is able to set itself apart as an unforgettable historic landmark and a coveted destination for drinks, dining, and delighting in all that Santa Monica has to offer.

We couldn’t help but glean inspiration from this Santa Monica monument to create our latest, most radiant palette in fond remembrance of the golden age of Hollywood.

Vintage Elegance Reimagined

We recreated the charming beauty of the Georgian Hotel with this Pratt & Lambert color palette.
We recreated the charming beauty of the Georgian Hotel with this Pratt & Lambert color palette. Hues of turquoise take center stage, flanked by a highlight, warm accent, and dash of low-light mood. Colors featured (top–bottom): Seed Pearl 27-32, Hyacinth Dream 22-10, Almond Toast 7-24, Nephrite 22-6, and Witching Hour 30-18.

Inspired by the interplay of light and shadow on the Georgian’s exterior, we married the richness of Hyacinth Dream 22-10 with the softness of Nephrite 22-6. These blue-green shades are both calming and evocative, encouraging the kind of steady optimism that marked the early life of the Georgian and recalling the grandeur of the ocean mere steps away from the hotel’s expansive veranda.

The colors of the veranda’s awning inspired our selections of the umbrous Witching Hour 30-18 and the contrasting delicacy of Seed Pearl 27-32. Almond Toast 7-24 grounds the look with a lustrous warmth, a nod to the Georgian’s iconic burnished-brass sign and filigreed accents that set the stage for a symphony of unexpected color and refined good taste.

Even without the added embellishment favored by traditional art deco designers, this colorway speaks volumes on its own, bringing a sense of opulence and oceanfront luxury to your next project—historic or brand new, indoor or alfresco, commercial or personal. With the help of Pratt & Lambert’s specially curated colors and high-quality paints, any space can be transformed into one that will pay homage to our city’s sophisticated past and will continue to inspire well into the future.

The Georgian is resplendent in deep turquoise with a generous amount of art deco flair.

Given the Georgian Hotel’s long and star-studded history, it should come as no surprise that we’re far from the first to find this beacon of bygone splendor so enchanting.

A Vision Made Real

In the 1930s, hotel entrepreneurship was at its peak. A businesswoman by the name of Rosamond Borde quickly established herself as a force to be reckoned with in this fast-paced, male-dominated realm, turning her vision for a luxury resort into reality by opening the Georgian in the spring of 1933.

The bold use of turquoise hues is balanced with white details, giving the Georgian Hotel a crisp, distinctly old Hollywood look.
The bold use of turquoise hues is balanced with white details, giving the Georgian Hotel a crisp, distinctly old Hollywood look.

The hotel’s extravagant mix of art deco boldness and stylistic elements was the product of architect M. Eugene Durfee’s artful hand. A prominent local draftsman in the 1920s and ’30s, Durfee had recently completed work on the nearby Central Tower Building on Fourth Street when he was commissioned by Borde to create the ornate structure that would soon draw countless celebrities to the once-sleepy stretch of Ocean Avenue.

Charlie Chaplin, Carole Lombard, Clark Gable, and the infamous Al Capone were among the glamorous clientele of “the Lady” (a nickname bestowed on the Georgian in honor of the hotel’s female founder) in those early years. Although the Georgian was constructed in the midst of Prohibition, the staff took a relaxed approach to the nationwide ban on alcoholic beverages. At the time, Santa Monica was a little-known, secluded beachside community that provided the ideal location for one of Los Angeles’ first speakeasies. Then, as it still does now, the Georgian Hotel—and its beloved night spot, the Red Griffin room—provided an oasis for the global elite, and it is no less dazzling today than it was when it first opened its doors.

Modern Majesty

While many elements of the hotel have been updated to keep pace with modern styles, the Georgian has effectively incorporated its rich past into its current vibe, blending timeless panache and today’s hottest design trends in a way that is both a perfect metaphor for the changing landscape and a beautiful example of the enduring nature of art in architecture.

Take a closer look at the details of the Georgian Hotel. The filigree staunchly roots the design in the heyday of art deco styling, while the black-and-white elements lend a bit of timeless flair to complement the aquamarine exterior.
Take a closer look at the details of the Georgian Hotel. The filigree staunchly roots the design in the heyday of art deco styling, while the black-and-white elements lend a bit of timeless flair to complement the aquamarine exterior.

The Georgian Hotel’s sweeping archways, striking colors, and plasterwork motifs of scallop shells and stylized foliage catch the eye and capture our design-loving hearts. We couldn’t wait to share our discovery of the Georgian Hotel’s distinctive charms and give you a way to bring its charisma to the places you or your clients happen to dwell.